Sales cycles in 2024 are vastly different from what they were a decade ago. The rise of remote working, the shift to data-driven decision-making, and buyer expectations for a personalized buying experience are all driving the demand for sales enablement software.
Sales enablement software aims to empower sales teams with all the tools they need to navigate these challenges, close deals faster, and drive revenue growth by streamlining the sales process. In this environment, it's no wonder that the global sales enablement platform market size is forecasted to exceed $12 billion by 2030.
Before we introduce our list of the top ten sales enablement software tools in 2024, let's quickly define what sales enablement software is, why you need it, and what to look out for when choosing the solutions to empower your sales teams.
What is sales enablement software?
Sales enablement software is a broad category of platforms and tools that leverage technology to enhance the efficiency and effectiveness of an organization's sales processes. Sales enablement software aims to bridge the gap between marketing, sales, and customer success, often by employing data and automation throughout the deal cycle from lead generation to deal closure.
In essence, the role of sales enablement software is to make the job of sales teams easier. While there are many types of sales enablement software available to improve sales performance and revenue growth, the one thing all sales enablement tools have in common is that they are specifically designed to save time and streamline sales.
Types of Sales Enablement Software
Software categories considered as sales enablement tools or platform features include:
- Buyer and sales engagement
- Sales demo experience software
- Conversation intelligence
- CRM (Customer Relationship Management)
- Sales content management
- Intelligence and analytics
- Training and coaching
5 Benefits of Sales Enablement Software
- Increased Productivity - Sales enablement software allows salespeople to focus on what they do best: sell. With easy access to all needed information and automated processes to save time and effort, your sales teams can spend their time closing deals.
- Improved Performance - Salespeople are better at their jobs when armed with the right sales enablement tools to optimize their work through a data-driven approach. This leads to an overall increase in close rates and quota attainment.
- Better Customer Experience - Sales enablement software also benefits your potential customers and existing clients by creating a seamless, personalized experience for each interaction and contact in the sales process. In turn, this promotes brand loyalty and customer satisfaction.
- Greater Alignment Between Sales and Marketing - Sales enablement tools ensure that sales, marketing, and customer experience teams can collaborate more cohesively, share resources, and deliver a consistent and meaningful consumer experience.
- More Business Growth - Sales enablement tools empower sales teams to maximize their potential to promote and close deals, driving business growth and revenue stability.
Key Features to Look for in Sales Enablement Software
Even though sales enablement software encompasses a versatile range of tools and platforms, there are a few features and capabilities that you should prioritize when choosing a tool to empower your sales teams.
Intuitive Interface
Opt for solutions offering a user-friendly interface designed to serve the needs and goals of your sales reps.
Workflow Automation
Automation features let you offload repetitive and manual tasks to machines and are especially effective when they let sales reps build and customize them using no-code interfaces.
Sales Stack Integration
Your sales enablement software should integrate seamlessly with existing systems and tools to ensure data consistency, streamline workflows, and save your reps from having to enter data in multiple interfaces.
Analytics
Without monitoring and measuring performance KPIs, it's hard to make actionable decisions. Analytics help sales team leads understand how and where optimization can increase performance.
Security
Since many sales enablement software tools process sensitive data, it's important to choose solutions that employ robust security measures to safeguard data like confidential sales strategies, client PIIs, and financial information.
Top 10 Best Sales Enablement Software Tools
Sales Engagement
1. Salesloft
SalesLoft is a revenue orchestration platform that employs AI and machine learning to provide robust forecasting abilities. It also integrates smoothly with major CRM systems and other business applications. The software features tools that combine automation, analytics, and sales training to enhance your overall sales enablement strategy measurably.
Best for: Growing sales teams
Pricing: By inquiry
Review: “Salesloft has allowed our team to effectively reach out to leads while keeping track of activities. The analytics are helpful to view which activities and messaging lead to the greatest successes and help us plan for future reachout.”
Sales Demo Experience
2. Demostack
Demostack revolutionizes sales demos by transforming them into interactive experiences. It empowers sales teams to create personalized, guided demos tailored to each prospect's specific needs. This results in more engaging and impactful conversations, leading to faster conversions and closed deals.
The platform offers a range of features, including customizable demo templates, real-time analytics for tracking prospect engagement, and integration with popular CRM platforms. These capabilities enable sales teams to streamline their demo processes, gather valuable insights into prospect behavior, and ultimately drive revenue growth through effective product demonstrations.
Best for: B2B sales teams, particularly in the SaaS space, who are looking to enhance their demo processes and deliver more impactful product demos. It is especially valuable for organizations with complex products or services that require personalized explanations and interactive experiences to effectively communicate their value proposition.
Pricing: Custom quotes are available, with annual pricing starting at $55,000.
Review: “Demostack helps to spin up a demo environment. Code is not necessary for this. SaaS revenue teams get help from Demostack to become empowered to share product stories that connect, accelerate revenue growth, drive conversation forward.”
Conversation Intelligence
3. Dooly
Dooly's AI-powered solution empowers teams to centralize sales content, track rep activity, and measure engagement. A key feature is conversation intelligence, which analyzes recordings of sales and discovery calls to identify sales trends, coaching opportunities, and key talking points to provide a data-driven approach that helps reps improve their communication skills. In addition, the Playbooks feature offers a centralized sales content management system that expedites responses to buyer questions.
Best for: Small sales teams using SalesForce.
Pricing: Three plans are available - Free, Growth (from $30 per user/month), and Premier (from $65 per user/month).
Review: “Dooly makes it super easy to instantly update Salesforce fields for multiple accounts at once in as few clicks as possible. The ease of use has actually translated to more detailed notes and more success on deals.”
CRM
4. HubSpot Sales Hub
HubSpot Sales Hub is a one-stop software solution for most of the marketing and sales enablement needs of SMBs, with CRM at the heart of its offering. In addition to email and prospect tracking, call and meeting scheduling, and analytics to streamline the process, the robust and user-friendly platform offers extensive integration and customization options.
Best for: Integrating sales and marketing
Pricing: Four plans are available - Free, Starter (from $20 per user/month), Professional (from $100 per user/month), and Enterprise (from $150 per user/month).
Review: “It's a great way to automate processes in our lead-to-customer journey. Hubspot can make your life easier with the task assignment and the automated processes you can program.”
5. Salesforce Sales Cloud
Salesforce Enablement is a feature of the popular Salesforce CRM platform. It's expandable, robust, and known to most salespeople. The software features include sales team coaching, performance insights, templates, and other tools and integrations to centralize customer relationships and sales cycle management.
Best for: Enterprises with large sales departments
Pricing: A variety of plans are available, starting with a base rate for the CRM and additional costs per feature required.
Review: “The ability to connect seamlessly with various other tools and platforms makes it a versatile solution for managing customer relationships and sales processes.”
Sales Content Management
6. Seismic
Seismic Enablement Cloud is a comprehensive content management platform. Key features include a centralized content hub, personalized learning paths, data-driven insights to optimize sales performance, and tools to streamline onboarding and training. The platform allows sales reps to easily access the most relevant content, improving engagement with buyers and driving sales effectiveness.
Best for: Large organizations that need extensive sales content management
Pricing: Upon request
Review: “Seismic makes it super easy for your Sales team to find and share content and to see how it's resonating, and for Marketing to track what content is adding value.”
7. Highspot
Highspot has a unique focus on sales training, coaching, and content-based customer relations management. It leverages AI to optimize and contextualize content for every step of the sales cycle. Highspot also boasts rich analytics on sales content performance and buyer engagement to help refine your sales enablement strategy.
Best for: Enterprises looking to experiment with AI in sales content management
Pricing: By inquiry
Review: “Highspot is easy to use and is a quick way to send high quality educational and promotional content to my customers and colleagues.”
8. Showpad
Showpad Content is a content management tool focused on content distribution flexibility and customization. Its main advantage is its ability to integrate with your CMS or DAM of choice. It also offers real-time collaboration on sales content, bridging the gaps between sales enablement teams and content marketing departments.
Best for: Sales teams at large businesses that need to present and share content in varied environments.
Pricing: By request
Review: “From an enablement and onboarding perspective, this platform is quite comprehensive while being user-friendly for your day-to-day account executive to do their job successfully.”
Sales Intelligence
9. Demandbase
Demandbase One is a GTM and ABM platform that employs AI, social listening, and lead engagement monitoring to enrich account data. It combines information from internal and external sources to provide comprehensive account intelligence throughout the sales cycle.
Best for: Complex and lengthy sales cycles involving multiple stakeholders and online prospect interactions.
Pricing: By inquiry
Review: “Demandbase has moved our ABM capabilities to the next level. This platform has so much to offer for those with the capability to manage it.”
Sales Readiness and Coaching
10. Mindtickle
Mindtickle is a comprehensive sales enablement solution for enterprises that prioritize sales training and readiness. It provides reps with training based on sales behaviors across the sales stack. The solution offers robust tools for onboarding, skill developments, and continuous learning with extensive automation capabilities.
Best for: Large business with complex products that requires continuous learning for sales enablement.
Pricing: Upon request
Review: “Bring conversation intelligence with data-driven readiness!”
Demostack: Sales Enablement Software that Wins
The modern sales landscape demands a multi-faceted approach to sales enablement. It's no longer sufficient to rely on traditional methods; instead, a combination of tools and strategies is essential to empower sales teams and drive revenue growth. Personalized product demos are a pivotal element in this new paradigm and help deliver more wins to your sales team.
Demostack is a powerful tool that empowers sales teams to create tailored demos that resonate with each prospect. With features like customizable templates, real-time analytics, and seamless CRM integrations, Demostack streamlines the demo process to optimize sales performance. Its data-driven insights enhance sales effectiveness by identifying areas for improvement and optimization.
Sign up for a free demo today to discover how Demostack can revolutionize your sales enablement strategy.
